Posted by flavorinnovator in art, case study, client, logo, Music | No Comments » »
BVMO is a music collective made up of individuals all coming from different backgrounds. Comprised of Dstrukt, SmoovGroovs, Shea Butter, and Rcade these musically forward thinking individuals strive to create a unique look, feel, and sound to their product. Their genres range from Remix, HipHop, Electronic, Funk, House, Boogie, Soul, to Progressive. Our initial brainstorm for the logo was peppered with adjectives like old school, new school, futuristic, spacey, and vintage. Here is how FlavorInnovator designed the BVMO logomark.
There was a wide array of ideologies to incorporate into one single graphic, but I pushed forward with a direction that suited them — futuristic. The type treatment would allow the name to be prominent while taking on futuristic qualities. I was hoping they would choose A1 because there were endless possibilities with color and using the overlapping elements as a texture for future business collateral. BVMO is also know for taking selfies with their “fonk horn” gang sign so I implemented that personal aspect into a few of the proofs.
Although they really liked A1 they threw a curve ball and asked me to explore a totally new direction using a space helmet. I wasn’t really into the idea at first especially when they sent me their rough sketch. However, after I started sketching things out I saw that the helmet was iconic, visually pleasing, and fit the futuristic theme perfectly. Some times it takes that curve ball to get you out of your box and see things from a different angle and I’m glad BVMO did that. That sketch though!
B6 was the direction to refine. BVMO mentioned they wanted a simple iconic helmet and a detailed helmet that would have stars so I combined the best of both worlds. A really detailed logo wouldn’t work well since they’re meant to be legible when scaled to various sizes. After playing around with the typeface in various locations B7 was the winner. Did some minor tweaks to the logo and there you have it. A rather painless logo exploration for some supremely talented folks! Follow their journey: BVMO on Facebook