:: (Case Study) DJ Goldenchyld Logo Redesign ::


Posted by flavorinnovator in case study, client, logo | No Comments » »

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Dominic “Goldenchyld” Cueto is an accomplished DJ/Producer from San Jose, CA and has rocked countless audiences from around the world with his showmanship through the turntable arts. He has over 15 years of DJ and production experience and is a founding member of The Bangerz Crew. When he asked FlavorInnovator for assistance with a logo redesign the challenge was gladly accepted.

Problem: His previous logo mark was current and had a nice visual weight. However, it became illegible when scaled down. On top of that it felt a bit too structured. Needed to stand its own in a diverse music community.

Solution: Develop a brash, handwritten mark that is clear, and can adapt to a range of environments and screen sizes.

 

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Initial sketches and type explorations.

 

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Initial concepts fleshed out digitally. He chose A2 and A5 to explore further. A2 because of the readability and handwritten aspect. Graffiti but not really. A5 because of the classic element.

 

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Revisions … plus a pass at a futuristic/electronic concept. At this point A12 was looking like the winner with the exception of a few changes.

 

 

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Before and after. Did this improve on the old mark?

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:: TedxUCDavisSF Redefining Normal Graphic ::


Posted by flavorinnovator in art | No Comments » »

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FlavorInnovator recently designed the main graphic/identity for the TedxUCDavisSF event in San Francisco that happened on May 17, 2015 at the Regency Ballroom. The theme was Redefining Normal. With that I took some cliches and incorporated them into a vintage collage. The Tedx event was a success!

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:: Illuminaries Gym Mural in The Villages, Florida ::


Posted by flavorinnovator in art, graffiti, illuminaries | No Comments » »

We made a trip to The Villages, Florida to paint a gym for seven awesome adopted kids. Crazy story of how we ended up there. Tiger Wood’s charity had an auction where Tim set up an Illuminaries mural for bid. Someone bought it. Flew us out. We painted.

The Villages itself and the ranch we were on was wild. The kids had it good. I’m talking acres of land in a lavish golf community, 20 horses, their own 5,000 sq ft gym, own school, pool, plane hangar, playground, and some generous parents. ‪#‎illuminaries‬ is for the kids.

Big ups to Ashrok AloveSupreme and Erock for all the help!

http://www.illuminaries.net
@kruptdotcom
@flavorinnovator