Playing around with some lettering. Inspired by our Little Wonton.

Took on the opportunity to develop the Identity for what will be known as “The largest taco event in America”. They wanted artsy and urban with a touch of San Jose and the Southwest. Up to 30 of the most innovative food trucks selling Mexican tacos, Korean tacos, ice cream tacos, and more! Incredible live music, and a “Food Truck Startup” pavilion with everyone you would need to work with to get your dream going. Plus, they are launching a taco into space!

Event Info: East Side Taco Festival of Innovation

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As part of my new website launch I had a contest in which the winner would receive a logo design crafted by FlavorInnovator for free. The heralded winner was San Jose bred DJ + Producer, SmoovGroovs. His style is, well, smooth. Throw in a few generous dashes of Neo Soul, Hiphop, and Future Beats and that’s a fair assessment. We aimed to construct a logo that could speak to his target audience of mature movers and shakers yet match his witty flair. So how did FlavorInnovator approach this task?
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How do you develop a logo for a seasoned photographer with a matching client list to boast? The initial meeting with Mark J. Sebastian allowed us to figure out his needs and what values the logo was meant to embody. A few of the feelings he wanted captured were timeless, non-instrusive, simple, clean, and bold. Assuming that’s how every logo should turn out I asked him what characteristics his logo should adopt. Sun, energy, light, triangle, skull, danger, and ninja were words he quickly mentioned. Ninja? Right then I knew this was project was going to be a blast!

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