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Dominic “Goldenchyld” Cueto is an accomplished DJ/Producer from San Jose, CA and has rocked countless audiences from around the world with his showmanship through the turntable arts. He has over 15 years of DJ and production experience and is a founding member of The Bangerz Crew. When he asked FlavorInnovator for assistance with a logo redesign the challenge was gladly accepted.
Problem: His previous logo mark was current and had a nice visual weight. However, it became illegible when scaled down. On top of that it felt a bit too structured. Needed to stand its own in a diverse music community.
Solution: Develop a brash, handwritten mark that is clear, and can adapt to a range of environments and screen sizes.
Initial sketches and type explorations.
Initial concepts fleshed out digitally. He chose A2 and A5 to explore further. A2 because of the readability and handwritten aspect. Graffiti but not really. A5 because of the classic element.
Revisions … plus a pass at a futuristic/electronic concept. At this point A12 was looking like the winner with the exception of a few changes.
Before and after. Did this improve on the old mark?
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BVMO is a music collective made up of individuals all coming from different backgrounds. Comprised of Dstrukt, SmoovGroovs, Shea Butter, and Rcade these musically forward thinking individuals strive to create a unique look, feel, and sound to their product. Their genres range from Remix, HipHop, Electronic, Funk, House, Boogie, Soul, to Progressive. Our initial brainstorm for the logo was peppered with adjectives like old school, new school, futuristic, spacey, and vintage. Here is how FlavorInnovator designed the BVMO logomark.
There was a wide array of ideologies to incorporate into one single graphic, but I pushed forward with a direction that suited them — futuristic. The type treatment would allow the name to be prominent while taking on futuristic qualities. I was hoping they would choose A1 because there were endless possibilities with color and using the overlapping elements as a texture for future business collateral. BVMO is also know for taking selfies with their “fonk horn” gang sign so I implemented that personal aspect into a few of the proofs.
Although they really liked A1 they threw a curve ball and asked me to explore a totally new direction using a space helmet. I wasn’t really into the idea at first especially when they sent me their rough sketch. However, after I started sketching things out I saw that the helmet was iconic, visually pleasing, and fit the futuristic theme perfectly. Some times it takes that curve ball to get you out of your box and see things from a different angle and I’m glad BVMO did that. That sketch though!
B6 was the direction to refine. BVMO mentioned they wanted a simple iconic helmet and a detailed helmet that would have stars so I combined the best of both worlds. A really detailed logo wouldn’t work well since they’re meant to be legible when scaled to various sizes. After playing around with the typeface in various locations B7 was the winner. Did some minor tweaks to the logo and there you have it. A rather painless logo exploration for some supremely talented folks! Follow their journey: BVMO on Facebook
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Dope to see this project finally come to fruition. I designed the initial logo for BandFuse Rock Legends while Mark Sebastian added the amazing final touches. Stopped by to test the game today, and for someone who has never picked up a guitar or bass I learned a lot. You can plug in your own instruments and jam with your cronies. BandFuse will be available for PS3 and XBOX 360. Hits stores Nov. 19th! Follow me on Instagram: @flavorinnovator
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Been updating my Instagram (@flavorinnovator) as of late, but plan to get back on track with my blog. What have I been up to? Running FlavorInnovator full time, being a stay at home dad raising our Lil Wonton, producing murals under our Illuminaries alias, plotting and planning as well as doing the normal everyday hustle and bustle.
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Playing around with some lettering. Inspired by our Little Wonton.
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Took on the opportunity to develop the Identity for what will be known as “The largest taco event in America”. They wanted artsy and urban with a touch of San Jose and the Southwest. Up to 30 of the most innovative food trucks selling Mexican tacos, Korean tacos, ice cream tacos, and more! Incredible live music, and a “Food Truck Startup” pavilion with everyone you would need to work with to get your dream going. Plus, they are launching a taco into space!
Event Info: East Side Taco Festival of Innovation
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As part of my new website launch I had a contest in which the winner would receive a logo design crafted by FlavorInnovator for free. The heralded winner was San Jose bred DJ + Producer, SmoovGroovs. His style is, well, smooth. Throw in a few generous dashes of Neo Soul, Hiphop, and Future Beats and that’s a fair assessment. We aimed to construct a logo that could speak to his target audience of mature movers and shakers yet match his witty flair. So how did FlavorInnovator approach this task?
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How do you develop a logo for a seasoned photographer with a matching client list to boast? The initial meeting with Mark J. Sebastian allowed us to figure out his needs and what values the logo was meant to embody. A few of the feelings he wanted captured were timeless, non-instrusive, simple, clean, and bold. Assuming that’s how every logo should turn out I asked him what characteristics his logo should adopt. Sun, energy, light, triangle, skull, danger, and ninja were words he quickly mentioned. Ninja? Right then I knew this was project was going to be a blast!
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