SCION : CD PACKAGE DESIGN
Scion approached FlavorInnovator to create a gift package for their SF Scion Brand Guardians (Brand Representatives). They wanted to recognize those representatives that exemplifed the vision of Scion in their stores and had a passion to protect and develop Scion in the dealership and community. How do you symbolize a person who champions the brand as well as guards it? After a handful of concepts the symbolism of the carrier pigeon prevailed. Just as carrier pigeons were used to deliver messages, Scion’s representatives are held in the same light.
.
